The Better Cotton Initiative (BCI) is a non-profit organization responsible for supporting sustainable cotton farming worldwide. The program consists of training in the principles of sustainable cotton farming and is aimed at farmers from all over the world, and currently covers over 2 million plantations in 21 countries. Farms operating in accordance with BCI principles receive a license to sell so-called "better cotton", which you can also use - choosing Rocks-Jeans clothing, consisting mostly of BCI cotton.
How is cotton produced around the world?
Cotton is undoubtedly one of the most popular raw materials used in clothing production. Unfortunately, many plantations use large amounts of pesticides and chemical fertilizers, and workers are poorly paid and exposed to many health consequences due to working in an environment polluted with toxic chemicals. In many countries, children also work on cotton plantations, who are exposed to pesticides from an early age, which affects their development. Recently, there has also been a lot of talk about water shortages, and it takes 20 thousand liters to produce 1 kilogram of cotton.
What is “better cotton”?
The Better Cotton Initiative offers educational programs for farmers, and also fights for fair wages for workers and reduced pesticide and water use. Choosing BCI-certified clothing means you can be sure that you are wearing a high-quality product that was created in ethical conditions and that its production did not contribute to the degradation of the local environment and human health.
In the 2017/2018 season, licensed farmers produced 5 million metric tons of cotton, which is 19% of the world's total. The Better Cotton Initiative is celebrating its 10th anniversary, during which time it has transformed the way cotton is grown in Australia, Brazil, China, India, Israel, Kazakhstan, Mozambique, Pakistan, Mali, Tajikistan, Turkey, the USA, as well as in Madagascar and many African countries.
Better Cotton in the Apparel Industry
Responsible cotton is used in clothing by large and small brands around the world. BCI certified clothing and textiles are used by manufacturers such as IKEA, Adidas, H&M, Gap, Levi Strauss & Co., Nike, C&A, Marks and Spencer, Jack & Jones, Tommy Hilfiger, KappAhl, Hugo Boss, Puma, United Colors of Benetton and Espirit. Rocks Jeans is also one of the companies that attaches great importance not only to fashion, but also to using the highest quality cotton from sustainable farming.
How is cotton produced around the world?
Cotton is undoubtedly one of the most popular raw materials used in clothing production. Unfortunately, many plantations use large amounts of pesticides and chemical fertilizers, and workers are poorly paid and exposed to many health consequences due to working in an environment polluted with toxic chemicals. In many countries, children also work on cotton plantations, who are exposed to pesticides from an early age, which affects their development. Recently, there has also been a lot of talk about water shortages, and it takes 20 thousand liters to produce 1 kilogram of cotton.
What is “better cotton”?
The Better Cotton Initiative offers educational programs for farmers, and also fights for fair wages for workers and reduced pesticide and water use. Choosing BCI-certified clothing means you can be sure that you are wearing a high-quality product that was created in ethical conditions and that its production did not contribute to the degradation of the local environment and human health.
In the 2017/2018 season, licensed farmers produced 5 million metric tons of cotton, which is 19% of the world's total. The Better Cotton Initiative is celebrating its 10th anniversary, during which time it has transformed the way cotton is grown in Australia, Brazil, China, India, Israel, Kazakhstan, Mozambique, Pakistan, Mali, Tajikistan, Turkey, the USA, as well as in Madagascar and many African countries.
Better Cotton in the Apparel Industry
Responsible cotton is used in clothing by large and small brands around the world. BCI certified clothing and textiles are used by manufacturers such as IKEA, Adidas, H&M, Gap, Levi Strauss & Co., Nike, C&A, Marks and Spencer, Jack & Jones, Tommy Hilfiger, KappAhl, Hugo Boss, Puma, United Colors of Benetton and Espirit. Rocks Jeans is also one of the companies that attaches great importance not only to fashion, but also to using the highest quality cotton from sustainable farming.